Proactive Campaign Management
 

When we have completed your initial media bookings, the job’s only just started. We constantly review your media activity and keep our ears to the ground so we can enhance the performance of your campaign and bring you the best deals in the market.

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Here at UK Media Consultants​, we utilize seven areas in maximizing our clients campaigns;​

1. ​Organization and governance​​​: We have developed a customer segment-based organizational structure with a single function owning customer contact strategy.

2. Tools and capability: We combine sophisticated predictive modelling capabilities with best-of-breed campaign management technology.

3. Customer data management: We make use of dedicated marketing data-marts for strategic data insights.

4. Segmentation and targeting: Sophisticated analytic capabilities are used to achieve effective segmentation based on our customer needs, behaviours and values.

5. Campaign processes: Because campaign management processes are clearly defined, we always adapt campaigns quickly in response to competitor activity.

6. Multichannel integration and campaign execution: Our clients benefit from a single view of tacts across all channels with fully integrated toolsets.

7. Measurement and reporting: Robust use of control groups informs their campaign analysis, with a particular focus on ROI measurement.

Focusing on these seven core capabilities helps our clients advance on the campaign management maturity scale—from mass marketing, through targeted communication to personalized communication and interactive dialogue.